We couldn’t resist.
That’s right: our new Y-Fronts mini-brief is to create a slogan or tagline for jaGUar! You can even go the whole hog and make a full-on advertisement if you like.
Martin and I have different takes on the Jaguar thing. Martin, probably quite rightly, thinks it’s off the mark. I, on the other hand, absolutely want a new Jaguar and love at least 67% of what they’ve done with it.
But if you listen to the [quite short] episode, you’ll note that one thing Martin and I share is our grief over the death of great car advertising. We both have soft spots for the classic Porsche and Volkswagen ads, but it’s not just them: it’s the whole spirit of the industry. Now that we’re awash with dross like ‘Reimagine Your Possible”, we are sorely lacking ads that made you actually want the damn car.
Anyway.
Could this be your opportunity to win hearts, minds and the Jaguar account?
Even if those things aren’t of interest, the Y-Fronts winner will receive a bottle of Champagne from Martin.
SHIT JUST GOT REAL.
Make sure to submit your Y-Fronts entries as soon as possible. Use our hashtag(s) #spreadthebravenewword and #yfronts to make sure we see it; you can also tag us in your posts.
Until next time!
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